When a completed CGI becomes a testbed for innovation
From Project to Playground
Project Type: Internal Exploration
Focus: Lighting, Atmosphere, and Post-Production Techniques
Tools: Sketchup, Vray – Photoshop / Luminar Neo
3D Visualiser: Sarah Wolfe
The Idea
The Holly Hill Light Study was an internal exploratory project. Building on a previously completed client commission, this study allowed us to dive deeper into the nuances of lighting — testing techniques, visual styles, and environmental impacts in a controlled scenario.
Design Intent
We’re committed to pushing our craft forward. This study wasn’t client-led — it was curiosity-led.
Testing:
- How different lighting conditions influence spatial atmosphere
- The impact of daylight direction and intensity on interior mood
- New workflows for light balancing and visual storytelling
What We Explored
- Base Model Adaptation
We repurposed a previously completed architectural model, stripping it back to core forms and materials to isolate the lighting effects. - Natural vs. Artificial Lighting
Scenarios included early morning light, high sun, golden hour, and nighttime artificial lighting — to test how each affects perception, texture, and spatial hierarchy. - Refining Our Process
We experimented with different light rigging setups, tone mapping, and post-production techniques to evolve our internal pipeline and ensure maximum flexibility for future client needs.
Takeaways
- Lighting direction dramatically shifts the feel and function of a space
- Subtle tweaks to material reflectivity and window placement had outsized visual impact
- A minimal setup, when lit well, can be more emotionally engaging than a hyper-styled scene
Why It Matters
This wasn’t just an academic exercise — it was a practical investment in the quality of our client work. Every project we take on now benefits from the insights gained here.
Looking Ahead
Exploratory studies like Holly Hill help us stay sharp, adaptive, and innovative — so when your project lands in our studio, we’re already steps ahead.
